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PCH to get new Director

We're announcing today that Carl Brazier is to become our new Director for Homes and Neighbourhoods.

Carl will take up his new role on 10 March when he will oversee services including: repairs, asset management, community engagement, housing with support, income management, leaseholders, commercial lets and housing management.

We're responsible for managing approximately 16,000 homes and other properties in Plymouth and the surrounding areas from our headquarters at Plumer House in Crownhill.

Carl will come to PCH from Stoke-on-Trent Council where he has worked for six years as Director of Housing and Customer Service, responsible for all housing functions including 18,000 homes, city-wide antisocial behaviour and community cohesion, IT, libraries, museums, culture, local centres and the Council’s Contact Centre.

“I’m really looking forward to joining PCH.” explained Carl. “It’s clear to me that PCH is a social housing provider that has managed to strike the right balance between making good commercial decisions whilst staying true to its social purpose. I firmly believe people should have access to safe, quality homes so working for an organisation that puts its residents first and makes a difference to people’s lives is incredibly important to me.”  

Carl has an impressive track-record in housing management including working closely with regulatory agencies, with a career that has seen him work in senior housing roles within councils including: Stroud District Council, the London Borough of Barking and Dagenham and as a Board Member at First Choice Homes, a Housing Association in Oldham, Greater Manchester. At Stroud his work on Tenant Co-regulation was recognised as a role model by Government agencies. 

He formed Stoke-on-Trent City Council’s award winning asset management and repairs company (Unitas) and its Development Company (Fortior Homes). He was also responsible for leading Stoke Council’s affordable housing programme, achieving Housing Zone Status by the Government, and became the first Council assessed by the Housing and Finance Institute (HFI) as Housing Business Ready. This work culminated in a very positive outcome from an Independent Health Check of the Directorate and Stoke-on-Trent City Council being awarded Council of the Year at the UK Housing Awards.  

Carl has also been influential in shaping national housing policy, taking part in a number of national groups including acting as an expert advisor for the Government’s Elphicke House Report and speaker at an “All Party Parliamentary” meeting on Supported Housing.

He has sat on the LGA Housing Officer Finance Group, the MHCLG Housing Technical Group, HFI Housing Accelerators’ Forum and the Association of Retained Council Housing (ARCH), and has been named in Inside Housing’s “Who’s Who” in Local Authority Housing Development.

John Clark, Chief Executive for PCH, said: “We are delighted that Carl will be joining us in March and have no doubt he will be a fantastic addition to our PCH team. We had a fantastic calibre of applications from top housing professionals across the country wanting to come and work here in the South West. It’s a great testament to what the area has to offer and the reputation that PCH has built as an ambitious, growing housing association that has retained its social purpose.”

Carl summed up by saying: “I’ll be moving to the area with my family during 2021, which I know from having family and friends in the region, so I’m going to be invested in Plymouth and the surrounding areas personally as well as professionally. I’m very much looking forward to getting out and about so that I can meet staff, residents and partners - Covid permitting, of course.

“My time at Stoke-on-Trent City Council has been fantastic and I’m very proud of the things achieved with my colleagues and teams over the past six years and more. Now I’m looking forward to the next opportunity and working with residents, colleagues and partners to support PCH to take the next step in its development.”

Carl replaces Sue Shaw, former Director for Homes, Neighbourhoods and Regeneration who retired from PCH in August 2020.